.Manly Bands is a direct-to-consumer vendor of men's rings. The business launched in 2016 after John Ruggiero, the co-founder with his other half Michelle, could not find an ideal wedding ceremony band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, we reviewed the business's starting, unique ring products, and a lot more. Since then, Manly Bands has actually obtained its maker. The making of bands coming from, claim, Port Daniel's bourbon barrels or even Fender guitar strings produces engaging online video, claims Ruggiero, ideal for narration on social media sites as well as in other places.The entire sound of our discussion is inserted below. The records is actually revised for duration as well as quality.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an online ring firm knowned as Manly Bands in 2016 to handle a problem of wedding event bands for males. Our company were actually merely wed. I have sizable hands and also couldn't locate a band that I ased if that was actually not overpriced. My alternatives were actually buying from a catalog or even having one thing tailor-made.I wound up buying coming from a web site. The ring got there in a standard mailer, without any box or even customer care. It was an awful knowledge through today's ecommerce requirements.Our team got gotten married to, moved to Fla, as well as needed a task. Our team told ourselves, "Our company are actually each entrepreneurs. Why do not we create our personal business?" We explained the kinds of complications our company 'd observed as well as just how to fix all of them. My ring knowledge showed up, and our team opted to try to resolve it for various other individuals.Our goal when we started was to spend rental fee. We believed creating a married couple thousand bucks a month from this will be amazing. Our company considered it a way of living company, certainly not high-growth. It was simply Michelle as well as me in our garage designing bands and also delivering them out to customers. Our experts had actually appealed something. Our notification reverberated along with customers.Michelle and also I make an outstanding crew. I formulate suggestions, and also she's the implementer. A considerable amount of our excellence visits her imaginative mind. She titles the bands and also builds characters. She links the rings to customers. Defining a band exclusively as "eight-millimeter dark" really did not suffice.We created bands from distinct components, like Port Daniel's barrels or special metals. Business took off. Ever since, our company've grown considerably. Our company currently have more than 55 individuals in the Manly Bands family. Regarding half of those are ring craftsmans who operate in our recently acquired manufacturing shop in Utah.Bandholz: When did you get a supplier?Ruggiero: About a year as well as a half earlier. We had actually been their client for years, so we knew all of them effectively. A lot of their company was retail, which didn't interest us-- heading to mom-and-pop jewelers. They maintained their retail clients and also trademark name. Our company obtained a number of their resources and delivered over employees.Inducing a manufacturing crew has actually been one of the most effective things our experts've carried out. It's been actually awesome to walk out certainly there and watch all of them bring in bands out of Fender guitar cords or metallic coming from an M1 Abrams container.Bandholz: How performs in-house production effect marketing?Ruggiero: It's been actually large. Taking an electronic camera to the other side of the office and also recording the group making use of lathes to reduce the metal rods or bourbon gun barrels into bands produces incredible online video. Our experts possess our electronic camera workers around at all times. Our company utilize that video footage on our social networks and also in our adds and email lists. Our experts make an effort to promote that given that the majority of firms in the men's ring area do not produce. They go down ship or even order coming from international and after that deliver it out. Yet we want it to last a life-time and also be something people can easily take pleasure in.Our company've possessed a great deal of results with our army ancestry selection, where our company source unique military components. We possess the M1 Garand rifle stock, the hardwood component, from War of the nations I. Enjoying our staff placed that in the turret and also cut an item out for a band is actually remarkable.Our advertising for those bands discuss the history, the soldiers, where the weapon was actually made use of, as well as things like that. My wife and also I analyzed filmmaking in college. Our company use our abilities to teach as well as narrate. For example, I lately received an e-mail coming from a customer who shared that his grandpa utilized to steer M1 tanks. The client blessed one of those bands to his grandpa, and also they possessed very a mental exchange. It's nice to help customers connect with their past times and also make something meaningful.Bandholz: Where can people acquire a band coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, too. I perform Twitter as well as LinkedIn.